Many e-commerce websites still treat “create an account to buy” as a standard pattern. The EDPB’s Recommendations 2/2025 (version for public consultation, adopted 3 December 2025) take a restrictive view: imposing account creation can be justified only for a very limited set of purposes, and in most common online retail scenarios the safer conclusion is that you should offer a guest alternative.
When can an online shop require account creation under the GDPR
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